McKinsey's latest research reveals a stark reality: while 92% of companies plan to increase their AI investments in customer support over the next three years, only 5% have achieved scaled implementation beyond pilots. The gap isn't about technology—it's about fragmentation.

Most B2B support teams are drowning in scattered conversations across Slack, email, Teams, and traditional ticketing systems that were never built for the collaborative, high-touch relationships that define modern B2B support.

The shift toward agentic AI promises autonomous decision-making and real-time problem resolution. But here's the challenge: AI can only be as effective as the systems it operates within.

The Fragmentation Problem

When customer conversations are scattered across multiple platforms, even the most sophisticated AI struggles to deliver contextual, relationship-focused support. Support teams handle more channels but see less clarity, while customers experience disjointed interactions that feel anything but partnership-oriented.

Buildkite felt this pain acutely. As a CI/CD platform serving thousands of developers, their support conversations were happening everywhere—Slack channels, email threads, GitHub issues. Their team was constantly context-switching between platforms, losing track of customer history, and asking customers to repeat information they'd already shared. Plain helped Buildkite unify Slack and email support into one fast, secure, high-visibility platform.

The result? Their support team now sees complete customer context the moment a conversation starts—build history, plan details, previous interactions—all without leaving the conversation. Read the full Buildkite story here.

Speed Meets Intelligence

Raycast understood this immediately. As a productivity platform obsessed with eliminating friction, they needed support that matched their product philosophy. "We see Plain as a tool very similar to Raycast. Focused on a great user experience, intelligent workflows — and truly empowering the teams that use it." Read the full Raycast story here.

Plain's AI doesn't just automate responses—it provides intelligent routing, automated summaries, and contextual insights that help support teams work faster while building stronger customer relationships. With Plain's 100ms interface and AI-powered features, teams move faster than any other platform.

API-First for Technical Teams

Companies like Laravel and Stytch chose Plain because it speaks their language. Unlike traditional platforms that treat integrations as an afterthought, Plain is built API-first to make your product and support platform work hand in hand. When a customer reaches out, support teams see live product data, usage patterns, and system status—not stale information synced days ago.

For Sanity, whose developer community spans multiple platforms and channels, this means one unified workflow that works everywhere their customers want to engage, with full context every time.

You can find all customer stories here.

The Plain Difference

Plain consolidates all customer conversations—Slack, Teams, Discord, email, chat, and APIs—into a single, AI-powered platform designed for the speed and collaboration that modern B2B relationships demand. But it's more than consolidation—it's intelligent unification.

Our AI automatically surfaces patterns across conversations, helps teams understand customer health at scale, and turns support interactions into actionable business intelligence. When support teams can see the complete customer picture and work at the speed of their product, support transforms from a cost center into a competitive advantage.

This is support rebuilt for the AI era—where human expertise meets intelligent automation, and customer relationships drive business growth.

Ready to see how Plain transforms fragmented support into streamlined customer collaboration? Let's show you exactly how teams like yours are scaling support without scaling complexity. Book a demo today.