About this webinar
In AI-powered support, the advantage comes from controlling the workflow underneath the tools. Deciding what to automate, what to route, what to escalate, and where human judgment earns its keep.
Robert Lord, Support Engineering Manager at n8n, has built his team's operation around that principle. In this 45-minute live conversation, Rob will share how n8n approached support as a workflow design challenge, how AI fits into the system they built, and what support leaders can apply in their own environments.
What you'll learn
How to think about support as a workflow problem
Why the teams winning with AI aren't just using better tools — they're designing better systems.
Where to automate and where to keep humans in the loop
A practical framework for deciding what to route, what to escalate, and what still needs human judgment.
What Rob actually built at n8n — and what he'd do differently
A candid look at the decisions, tradeoffs, and lessons from building a support operation around workflow-first thinking.
Save Your Spot
The teams getting the most out of AI in support aren't moving faster — they're thinking more deliberately. Join Rob and Susana for a candid conversation about what it actually takes to design a support operation that scales.
