Cole D'Ambra
Head of Growth & Demand Generation
Cole leads growth and demand generation at Plain and has spent 10+ years in B2B SaaS go-to-market, where his edge has always been the same: deeply understanding what keeps the buyer up at night. He writes Plain's point of view on where customer support is heading for technical companies — grounded less in opinion than in patterns from hundreds of conversations with teams evaluating support tools. He covers GTM strategy, positioning, and how developer-first companies actually buy and adopt support software.
Writing by
Cole D'Ambra
Best Customer Support Tools for Slack and Microsoft Teams (2026)
What Is API-First Customer Support? A 2026 Definition
Best Customer Support Software for Technical Teams (2026)
Best Slack-Native Support Tools for B2B SaaS in 2026
The Customer Distance Problem: Why B2B SaaS Should Bring Customers Closer, Not Push Them Away
The Real Cost of Customizing Zendesk: Why Engineers are building out instead of building around
Headless Customer Support: How B2B SaaS Companies Are Giving Every Customer the Enterprise Experience
Customer Support for PLG B2B SaaS in 2026: From Self-Serve to Enterprise
Conversational AI for Customer Service in 2026: What Actually Works
Customer Experience Automation in 2026: Beyond Chatbots and Canned Responses