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Support Strategy

5 steps to build a support agent you can trust

Speech bubble line drawing
JP Valery

JP Valery

Customer Success Engineer, Resend

Susana de Sousa

Community, Plain

Last Updated

Published On

Scope

01.

Start with one type of request

Pick a request that comes in often, gets the same answer every time, and needs data you can fetch easily. For Resend, that was domain verification.

Tip: Ask engineering for help early. Getting from prototype to production was Resend’s biggest delay.

Architecture

02.

Split the agent into three jobs

Resend calls each of these flows a recipe and runs more than 20 of them.

Understand

Classify the request. If the agent isn’t sure, a person takes it.

Gather

Fetch only the account data this request needs.

Reply

Write the reply from the message, the request type, the data, and your instructions.

Testing

03.

Test before customers see it

Resend trusts a recipe once it scores around 9.5 out of 10.

Run past conversations through the agent and check each one lands in the right category.

Have a second model score every reply for accuracy and tone.

Run each test five times to check the scores are consistent.

Retest after every prompt or model change.

Rollout

04.

Hand over control in stages

A request type moves up a stage only after it has a track record at the one before.
Jp calls this charging a trust battery.

Cold

The agent writes an internal note for a person to review. The customer sees nothing.

Warm

The agent replies, and the conversation stays open for a person to check.

Hot

The agent replies and closes the conversation on its own.

Guardrails

05.

Build in limits

Two limits keep the agent in check.

Act only when sure

The agent handles a request only when it’s confident. Everything else goes to a person.

Resist manipulation

The agent is built to refuse when someone tries to talk it into doing something it shouldn’t.

Without these AI agents, support would always be playing catch-up.

JP Valery

Customer Success Engineer, Resend

Resend built two agents and brought them to Plain. One answers customers through Plain’s API and webhooks. The other is a local helper that uses Plain MCP to help with more complex threads.

5x

user growth in 2026

1 in 3

from 10% to 33% in 5 months

80%

automated resolution goal

Scope

01.

Start with one type of request

Pick a request that comes in often, gets the same answer every time, and needs data you can fetch easily. For Resend, that was domain verification.

Tip: Ask engineering for help early. Getting from prototype to production was Resend’s biggest delay.

Architecture

02.

Split the agent into three jobs

Resend calls each of these flows a recipe and runs more than 20 of them.

Understand

Classify the request. If the agent isn’t sure, a person takes it.

Gather

Fetch only the account data this request needs.

Reply

Write the reply from the message, the request type, the data, and your instructions.

Testing

03.

Test before customers see it

Resend trusts a recipe once it scores around 9.5 out of 10.

Run past conversations through the agent and check each one lands in the right category.

Have a second model score every reply for accuracy and tone.

Run each test five times to check the scores are consistent.

Retest after every prompt or model change.

Rollout

04.

Hand over control in stages

A request type moves up a stage only after it has a track record at the one before.
Jp calls this charging a trust battery.

Cold

The agent writes an internal note for a person to review. The customer sees nothing.

Warm

The agent replies, and the conversation stays open for a person to check.

Hot

The agent replies and closes the conversation on its own.

Guardrails

05.

Build in limits

Two limits keep the agent in check.

Act only when sure

The agent handles a request only when it’s confident. Everything else goes to a person.

Resist manipulation

The agent is built to refuse when someone tries to talk it into doing something it shouldn’t.

Without these AI agents, support would always be playing catch-up.

JP Valery

Customer Success Engineer, Resend

Resend built two agents and brought them to Plain. One answers customers through Plain’s API and webhooks. The other is a local helper that uses Plain MCP to help with more complex threads.

5x

user growth in 2026

1 in 3

from 10% to 33% in 5 months

80%

automated resolution goal

Get your support running on Plain in minutes.

Get your support running on Plain in minutes.

Get your support running on Plain in minutes.